Advanced Analytics and AI

A complete set of solutions to leverage data assets to enhance performance in organizations and communities.

EurekaFacts provides smart analytical solutions to help organizations use their data effectively, shaping strategies and empowering impactful decisions. Our team offers expertise in data analysis, modeling, and visualization, while also supporting data integration and governance to ensure accessible insights for all users.

EurekaFacts specializes in developing custom solutions that help you make smarter business decisions based on advanced analytics and machine learning. Investing in advanced analytics helps you predict trends, identify opportunities, estimate trade-offs and impacts, and optimize future marketing communications. They also provide the insights necessary to automate processes to improve response speed, support service quality and generate significant cost reduction. EurekaFacts uses the latest techniques in analytics, data management, visualization, data modeling, and reporting. We have extensive experience conducting data management, data mining, multivariate analyses, statistical, econometric, and predictive modeling. We use both supervised and unsupervised machine learning.

EurekaFacts uses a consultative approach to develop solutions for your organization. Many of our efforts are built to predict outcomes and inform decision-making, estimate price and other elasticities, and conduct econometric analyses. Common uses are:

• segmentation and classification of customers and issues
• forecasting and prediction models
• cross-sell and upsell algorithms
• quality management
• offer and content personalization
• pricing and discrete choice models
• decision-support models

EurekaFacts uses various techniques like regression models, Bayesian analysis, decision trees, cluster analysis, structural equation modeling, survival analysis, discrete choice analysis, and NLP to analyze data effectively.

Content analysis is a set of methods for analyzing the symbolic content of any communication. This technique involves reducing the total content of communication (e.g. all the words or all the visual imagery) to a set of categories which represent quantifiable characteristics.

Over the past decade, the proliferation of social and digital content has provided new forms of communication, and with it new forms of insight. Online sources such as Facebook and Twitter provide real-time information, which can be mined and analyzed using content analysis. EurekaFacts is equipped with experienced staff and necessary tools to support digitalization, integration and analysis of small and large scale structured and unstructured data. Common uses are:

• integration of large repositories of documents and information
• analysis and evaluation of literature in a content domain.
• analysis of unstructured-interviews and audio-visual text
• transcripts and audio files 
• ongoing review and analysis of industry advertising and extraction of key intelligence summaries
• web postings on Facebook, Twitter, Google, online communities, etc.

AI is not only transforming work, but also opening great opportunities to accomplish things that deliver new effectiveness and advantage. EurekaFacts can help your organization develop and implement artificial intelligence solutions. Our focus is to implement machine/deep learning solutions that help acquire clear perspectives when a significant amount of data is involved. The applications can range from replacing routine tasks, to enabling new capabilities.

AI can be used for insights, trend and anomaly detection, classification, and deep learning. With expertise and capability in artificial intelligence application development supplemented by the firm’s strong understanding of research methods, advanced analytics, and project management, the team is ready to deliver custom artificial intelligent solutions to meet a wide range of needs. Our solutions center on knowledge discovery, data classification, and predictive analytics which carry over into process automation. 

Process Automation
Our solutions, applied insight through artificial intelligence and automation, can both identify the best course of action and set in motion an implementation that matters. Through development of these integrated approaches, our clients have exceeded their goals. For example, for a client that needed to examine advertising in its industry, we developed an automated process to ingest all advertising and relevant social media posts, use image and language processing (NLP) to identify items of interest that needed human intervention, and generate activity reports on an ongoing basis. The solution produced large savings, increased accuracy and allowed for rapid feedback loops.

Enhancing the Customer Experience
Our team developed a framework built on industry proven predictors of customer satisfaction in an industry, and is now utilizing automated coding of unstructured data on customer interactions to measure sentiment, and categorize issues of interest to the client so they can be incorporated in alerts and issue reports. 

Light-Speed Productivity
We have implemented solutions that utilize Large language Models (LLM) to generate scenarios and content that support analysts. We are also ready to integrate new generative models and AI agents that can enhance an organization.

AI Training Models, AI Governance and AI Ethics Review to Protect Brand Trust
Effective use of AI that enhances an organization must be built on responsibility and trust. Our deep understanding of analytics and its technologies make is instrumental in helping your organization structure the infrastructure environment, tools and safeguards that allow for effective data governance and ethical implementation of generative AI models and their training models to reduce bias and use AI in accordance with ethical standards. 

• visualization of information
• uncovering patterns
• localizing strategy and tactics
• sales and service territory planning or realignment
• location-intelligent decision making
• recruitment and event planning
• strategic partnership analysis
• media planning